Warehouse-native product analytics

Your product data is already in the warehouse. Stop copying it somewhere else.

Beacon runs funnels, retention and cohort analysis directly against Snowflake, BigQuery or Redshift. There is no second copy of your event data, no separate SDK to instrument, and no invoice that scales with how many events your product happens to emit this quarter.

Product analytics dashboard showing a funnel chart, a retention curve and a cohort grid on a laptop screen

0

Copies of your event data we store

1.4 s

Median funnel query, 200M-event table

380+

Product teams, from 6 to 6,000 people

Per seat

Pricing, not per event — see below

What it does

Four questions, asked without writing SQL.

Beacon compiles every view into SQL against your warehouse and shows you the query it ran. A product manager gets an answer in a minute; the analyst who has to defend the number gets a query they can read.

Multi-step funnel visualisation with drop-off percentages between each stage

Funnels

Where people fall out of onboarding, checkout or any other sequence, with conversion windows you can set in hours or weeks and segment on any warehouse column.

Every plan

Retention curve chart flattening out across twelve weekly cohorts

Retention & cohorts

Classic and unbounded retention, weekly or monthly cohorts, and the one view most teams actually need: which behaviour in week one predicts still being here in week twelve.

Every plan

Query editor panel displaying generated SQL beside a chart of the same result

Readable SQL, always

Every chart has a “show the query” button. Copy it into your own editor, check the join, and argue with it. Analytics you cannot audit is analytics nobody trusts twice.

Every plan

Alert configuration screen with a metric threshold and a Slack channel selected

Metric alerts

Threshold and anomaly alerts on any saved metric, delivered to Slack or email. Built on the same compiled queries, so an alert can never disagree with the chart it came from.

Growth and above

Data governance screen listing tracked events with owners and descriptions

Event catalogue

A single definition per event and metric, owned by a named person, with deprecations that actually propagate. This is the feature that stops three dashboards reporting three different signup counts.

Growth and above

Access control panel showing row-level permissions mapped to warehouse roles

Warehouse-native permissions

Beacon queries as the role you give it, so row-level security you have already built in Snowflake or BigQuery keeps working. No second permissions model to drift out of sync.

Scale

Who it is not for

Three reasons to close this tab.

  • You do not have a warehouse. Beacon has no ingestion pipeline of its own — that is the whole design. If your events are only in a vendor SDK, start there and come back.
  • You need session replay or heatmaps. We do not build them and have no plans to. Buy a tool that is good at it.
  • You want answers without an analyst, ever. Beacon makes an analyst much faster. It does not replace one, and vendors who say otherwise are selling you a dashboard nobody will trust.
Two colleagues at a desk reviewing a generated SQL query on one monitor and a chart on another
“We killed a $340k contract with an event-based vendor and replaced it with Beacon and about nine days of dbt work. The number that convinced finance was not the licence cost — it was that we stopped paying to store the same events twice.”

— Dee Okafor, VP Data · a 900-person fintech